So as you guys may know, one of my other major passions besides acting would be graphic design. I have my own company called FANBOY DESIGN where I couldn’t be more excited to work on marketing/branding consultation and promotional design for actors, singers, filmmakers, theater groups, and others within our entertainment industry (so check me out sometime!).
Whenever these two passions of mine overlap, I get very excited about it!
And just a few minutes ago, I stumbled upon the most recent development of this kind when checking through my email…
BACKSTAGE MAGAZINE….ring a bell to anyone?
One of our industry’s major, weekly publications – where actors of all ages can find advice columns, casting calls, and spotlight features on everything from “Moving to the Big Apple” to “A Career in Voice-Overs” to everything having to do with “Getting Your Headshots” taken…
As of today, BACKSTAGE MAGAZINE (Note: online only, so far – as evident on their website & “Espresso” e-mail newsletter – and not yet within their print edition) is now among the list of recent editorial publications to undertake an overhaul of their old…
1.) Logo Design
2.) Layout Design
Which looked like this…
…for their new logo & layout design, which looks like this.
TWO NOTABLE CHANGES:
1.) The Logotype font. In the past many years, we’ve seen a common trend in logo redesign to take the “all-caps” logotype and make it all lowercase lettering. The font is also changed to a sans-serif font – adding soft curves to it’s “aesthetic”. Many of these companies are departing from the days where capitalized, serif lettering was HOT, in favor of the more streamlined, casual, modern look of sans-serif popularity.
It’s not always in this order, of course. Another one of our own industry-related publications, ENTERTAINMENT WEEKLY (which I once wrote about before), did the opposite of this. Their original logo of the early 1990s contained all lowercase lettering and has long since, capitalized the “E”.
And not all companies that do switch are met with open arms from the public. Does anyone remember the backlash from the GAP and the JC Penny attempts at logo redesign? Oh well.
2.) Does anyone else notice the strange resemblance to the age-old MACY’S logo (and their branding aesthetic)?? The color red, the star, and the lowercase lettering??
Not that I’m complaining or anything. I like their new look…I think. I just think it’s funny how much they remind me of each other.
LIFE OF [BRYAN] 